Why Is Stanley Cups So Popular?| Cult And Hype

I believe you are here because you are not part of the Stanley Cup hype. Well, you are missing out.

People are going crazy to get their hands on the limited edition of the Valentine’s Day Stanley Cup. It’s unbelievable! The name Stanley has become quite infamous in 2023. 

Let’s go back 100 years to where it all began and see how it became a global phenomenon, causing mass hysteria across the United States.

Over the past couple of months, I have learned about the history of the company Stanley, which was founded in 1913. The brand began over a century ago by engineer William Stanley Jr., who created a metal vacuum flask that was used by pilots during World War II.

Stanley has always marketed itself as a durable beverage container for adventurers and outdoorsy people.

To be honest, I first heard of the company only last year when I came across a viral video showing a Stanley flask that kept a little fire alive for a whole day while still having ice in it.

Since then, I have been obsessed with Stanley and the quality of their products. 

Many people have waited in long lines just to get their hands on a limited edition Stanley Cup X Starbucks cup. There was also a viral video of Target’s special tumbler for Valentine’s Day.

The only difference between these cups and the standard ones is a small heart design on them. Despite this minor detail, people were running through stores to get them.

Even the resell price is off the charts, with eBay’s market price being as high as $1000 with an average of $250-$500. For Christmas, everyone, including little children, wanted a Stanley Cup as a present. Including myself, which I got, by the way.

 You might be wondering why kids prefer Stanley Tumblers over toys or video games. The reason behind this is social media and its marketing strategies.

Social media has created hype for Stanley Tumblers, and everyone wants to own one. I saw a little 6-year-old carrying a large Stanley tumbler that looked almost the size of her. It seems too big for a child that young, but everyone has one.

But before this, Stanley switched up its demographic and the numbers speak for themselves. In 2023, their earnings increased from $75 million to $750 million.

The person in charge used their social media marketing skills to reach new demographics and make Stanley more popular. They are a genius for how they use social media marketing to increase the brand’s profit and make their tumbler the must-have gift of 2023 and potentially 2024.

Let’s not forget that Stanley’s cup can fit in your car holder, has a compatible reusable straw, a stainless steel, BPA-free, splash-proof, dishwasher-safe, double-wall vacuum insulation with a lifetime warranty. 

The three-position lid with a rotating cover is versatile. The claims are that it can keep drinks cold for 11 hours, hold ice for 2 days, and stay hot for 7 hours.

So, it makes sense to have if you are working a 7-hour shift which is most teachers, students, or people in the office. What makes it even more desirable is the accessories. Just open Amazon and type “Stanley Cup Accessories”

You will find hundreds of straw covers, protective boots, and a snack tray. The trays sit on top of your tumbler, giving you quick access to drinks and snacks at the same time. Then, there is a carrier, small bags to attach to your tumbler, and the list goes.

The Cult of Stanley is a subculture that has gained popularity in recent years. It is centered around the concept of flavored water, also known as water talk, where individuals add various ingredients to their water to make it taste better. Some of the most popular ingredients include fruit slices, herbs, and spices.

However, there is growing concern about these additives’ safety and health implications. While some ingredients are beneficial, such as lemon or mint, others may contain harmful chemicals or excess sugar.

As a result, some people are hesitant to drink plain water and prefer to add glitter or other substances to make it more appealing.

Despite these concerns, the Cult of Stanley continues to grow in popularity and is not stopping anytime soon.